Question

If Jaguar focused all its marketing efforts for the new Jaguar XKR on professionals earning more than $250,000, it would be using a(n) ___________ strategy.

a) homogeneous
b) undifferentiated
c) multisegmented
d) concentrated
e) stratified

Answer 1

Jaguar would be using a concentrated marketing strategy by targeting professionals earning over $250,000 for the Jaguar XKR.

Step-by-step explanation:

If Jaguar concentrated all its marketing efforts for the new Jaguar XKR on professionals earning more than $250,000, it would be using a concentrated marketing strategy. This strategy involves targeting a very specific segment of the market with tailored marketing campaigns. In contrast to an undifferentiated approach which targets the entire market or a multisegmented strategy which targets several segments, a concentrated strategy focuses on just one subgroup with distinct characteristics, such as high income in this case.