Question

Which of the following is not a characteristic of a consumer market?

a) it consists of purchasers who intend to consume or benefit from the purchased products
b) they do not buy products for the main purpose of making a profit
c) they are sometimes referred to as B2C markets
d) their purchasing decisions are always made by only one individual
e) each of us belongs to numerous markets of this type

Answer 1

The characteristic of a consumer market that is not exhibited is that purchasing decisions are always made by only one individual.

Step-by-step explanation:

The correct answer is d) their purchasing decisions are always made by only one individual. In a consumer market, the purchasers intend to consume or benefit from the products they purchase, and they do not buy products for the main purpose of making a profit. Consumer markets, also known as B2C (business-to-consumer) markets, consist of multiple individuals, and each of us belongs to numerous markets of this type. However, purchasing decisions in consumer markets are not always made by only one individual; they can be made by a group or a household.