Question

If Morton Salt saw all table salt customers as pretty much alike and thus offered only one marketing mix, it would be using the ___________ strategy.

a) directed
b) undifferentiated
c) segmented
d) differentiated
e) product-use

Answer 1

Morton Salt would be using an undifferentiated marketing strategy if it treated all table salt customers alike, providing only one marketing mix to meet the common needs of a wide audience.

Step-by-step explanation:

If Morton Salt viewed all table salt customers as largely identical and thus provided only one marketing mix to cater to them, it would be employing the undifferentiated marketing strategy. This strategy assumes that the entire market can be reached effectively with the same marketing mix, as it does not distinguish between different segments of the market. Instead, it focuses on what is common in the needs of consumers rather than on what is different. Companies using the undifferentiated strategy often seek efficiency in production and marketing, aiming to reach as broad an audience as possible with a single product and message.