Final answer:
Nielsen Media Research's A2/M2 system measures engagement, highlighting the importance of the mental and emotional connection in advertising. Media, such as comic books and commercials, serves as a vehicle for these messages, while associative learning is a strategy used by advertisers to make products more appealing.
Step-by-step explanation:
Nielsen Media Research's A2/M2 system measures engagement, which is the focused mental and emotional connection between a consumer, a media vehicle, and a brand's message. In the context of media and advertising, comic books, Wikipedia, MTV, and a commercial for Coca-Cola are all examples of media, which is the method or technology used to convey advertising messages to the public. Meanwhile, advertising executives often employ the principles of associative learning in their advertising campaigns.
For example, when a car commercial features an attractive model, viewers may subconsciously associate the attractiveness of the model with the desirability of the car. This effective marketing strategy makes use of the viewer's emotions and thoughts to create a strong association between the product and certain desirable qualities, demonstrating the power of engagement in advertising.