Final answer:
The process of using a television commercial's audio in a radio spot is known as image transfer, which strengthens brand recognition by linking TV visuals with radio audio.
Step-by-step explanation:
When the audio portion of a television commercial is used in a radio spot for the same product, it is known as image transfer. This technique leverages the strong brand recognition built by television visuals and transfers the associated audio to radio, hoping that listeners will conjure up the visual images from the television commercial in their minds when they hear the audio on the radio. This can reinforce brand awareness and recall, making the advertising campaign more effective across multiple platforms.
Image transfer is the process of using the audio portion of a television commercial in a radio spot for the same product. This allows the brand to leverage the familiarity and recognition of the commercial's audio to create a consistent message across different mediums. By implanting the audio into the radio spot, the brand can reinforce its messaging and create a stronger connection with the target audience.