Question

A major threat to conventional broadcast radio is:

A. the emergence of satellite radio.
B. low-powered local radio broadcasting.
C. the creation of communications cartels.
D. the fact consumers prefer to pay a subscription fee for their radio.
E. the ability to zip and zap radio commercials.

Answer 1

Satellite radio is a major threat to conventional broadcast radio due to its wider range of programming choices and clear signal.

Step-by-step explanation:

A major threat to conventional broadcast radio is the emergence of satellite radio. Satellite radio uses technology to broadcast a clear signal from space to receivers anywhere in the world. Providers like XM and Sirius offer uninterrupted programming for a subscription fee, giving listeners access to hundreds of program options. This threatens conventional broadcast radio because it offers a wider range of programming choices and a clear signal that is not limited by geography.