Final answer:
Kyle White's sporting goods store targets hunters and fishers, and this specific segment of consumers that he aims to appeal to is his target market.
Step-by-step explanation:
Kyle White, who owns a sporting goods store catering to hunters and fishers, is targeting a specific group of consumers. The segment of the market that Kyle is trying to appeal with his products and services is known as his target market.
This concept is crucial in business and marketing strategies because it helps define the particular group of consumers that a business aims to reach with its products, advertising, and sales efforts. By identifying his target market, Kyle can focus his marketing efforts onto a specific demographic that is more likely to be interested in his offerings, which in turn could increase the efficiency of his marketing spend and improve overall sales. Comprehending the nuances of one's target market helps a business to tailor its products, services, and marketing messages to meet the preferences and needs of its potential customers, thereby enhancing customer satisfaction and loyalty.
In summary, Kyle's focus should be on understanding the characteristics, behaviors, and preferences of hunters and fishers, as these insights will guide his marketing strategies and product assortment decisions to better serve this market segment.