Question

Owlet Baby Care, the company profiled in the opening feature of Chapter 3, produces a "smart sock" that can be used to monitor a baby via an app. The feature describes how Owlet Baby Care's founders accidentally validated their business idea when _________.

a) parents began inquiring about the product after a video of a mockup of the product somehow got out
b) they won a business plan competition
c) a big company made a pitch to acquire them
d) they were featured on CNBC's Shark Tank

Answer 1

Owlet Baby Care's business idea was validated when parents expressed interest after a mockup video was released.

Step-by-step explanation:

The founders of Owlet Baby Care accidentally validated their business idea when a) parents began inquiring about the product after a video of a mockup of the product somehow got out. This accidental exposure led to a surge of interest from potential customers who saw the value in the product's innovative approach to monitoring their infants. The 'smart sock' devised by Owlet is designed to keep track of a baby's vital signs, such as heart rate and oxygen levels, and relay this information through an app, providing parents with a new level of insight into their baby's well-being.