Final answer:
Devver, a startup aimed at software developers, failed primarily because it lacked a cofounder with a strong inclination towards the business aspects necessary for the company's growth.
Step-by-step explanation:
The What Went Wrong feature in Chapter 9 details the reasons behind the failure of Devver, a startup from 2008 that provided services to software developers. It is implied that one of the main reasons for Devver's failure was a strategic shortfall, where the startup lacked a cofounder who was passionate about the business side of the operation. When looking at startup firms, it's crucial to understand the importance of having a balanced team. While it is vital for founders to believe in their company's prospects, evidenced by their investment of personal funds, this alone is not a guarantee of success. Devver's failure highlights the significance of having a diverse founding team with both technical and business acumen. This balance is necessary to navigate the complexities of a startup, from developing a robust business plan to building key partnerships and making sound organizational decisions.