Final answer:
Companies conduct brand management (B) to maintain and enhance their brand's reputation and value. It includes strategies like market research, brand positioning, and advertising to ensure consistency and establish brand loyalty.
Step-by-step explanation:
Some companies monitor the integrity of their brands through a program of brand management (B). Brand management is essential for maintaining a brand's reputation, ensuring consistency, and establishing brand loyalty among consumers. It involves various strategies including market research, brand positioning, advertising, customer feedback, and product development to maintain and enhance the brand's value over time. Effective brand management enables a company to respond appropriately to market changes, competitor actions, and maintain the overall health of the brand.