Final answer:
Customer delight is the proactive strategy of surprising and delighting customers by exceeding their expectations, thereby building loyalty and satisfaction.
Step-by-step explanation:
Proactively looking for opportunities to surprise and delight customers is called customer delight. It is a strategy that businesses use to go above and beyond customer expectations and create positive experiences that build loyalty and satisfaction.
Customer delight involves understanding and anticipating customer needs, and then delivering exceptional products, services, or interactions that exceed those expectations.
For example, a company may surprise its customers by giving them a free gift with their purchase, providing personalized recommendations based on their preferences, or resolving a customer issue in a way that exceeds expectations.