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Barter syndication is also called:

A. advertiser-supported syndication.
B. station-sponsored syndication.
C. participation syndication.
D. first-run programming.
E. presold programming.

1 Answer

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Final Answer:

This term accurately encapsulates the essence of how barter syndication operates within the realm of television distribution. Therefore the correct option is E. presold programming.

Step-by-step explanation

Barter syndication, often known as presold programming, is a distribution method for television shows or content where advertising spots are sold in advance to cover the production costs and secure airtime on various stations.

This model allows producers to secure guaranteed distribution by pre-selling advertising slots to stations or networks. Unlike advertiser-supported syndication, where ads are sold separately, in presold programming, the advertising slots are already allocated to cover the show's costs.

This method benefits both producers and stations: producers secure a platform for their content while covering expenses through pre-sold advertising, and stations receive content without upfront costs, relying on the ad slots to offset expenses.

It differs from station-sponsored syndication, where a single station produces and distributes content, and participation syndication, which involves multiple stations sharing production costs and airing rights.

Therefore the correct option is E. presold programming.

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