Question

Which of the following is true for participations?

A. Participating advertisers have financial responsibility for production of the program.
B. Participations involve long-term commitment on the part of advertisers.
C. Participations offer advertisers a lower reach than sponsorships.
D. In participations, advertisers have little control over the placement of ads.
E. Participations are not suitable for small advertisers with limited budgets.

Answer 1

Participations refer to when multiple advertisers share advertising spots and have little control over the exact placement of their ads. This type of advertising is economical and can be suitable for small advertisers.

Step-by-step explanation:

Among the options presented, D. In participations, advertisers have little control over the placement of ads is true for participations. Participations are a type of advertising where multiple advertisers share the advertising spots during a program, unlike sponsorships where one advertiser may have complete control over the content and advertising spots. Advertisers in participations typically buy spots in bulk and those spots are spread out across the programming, resulting in less control over exactly when their ads run. This can be suitable for small advertisers as it allows them to participate without needing large budgets, as opposed to long-term commitments required in exclusive sponsorships.