Final answer:
Cable television advertising can be purchased on a national, regional, or local level, allowing for demographic targeting. Cable is a niche medium with specialized channels, supporting targeted ads. On-demand programming also contributes to cable advertising revenue.
Step-by-step explanation:
Your question is about the nature of advertising on cable television. The statement concerning cable television advertising that is true is: B. Cable time can be purchased on a national, regional, or local level. This flexibility allows advertisers to target their advertisements based on the demographic they wish to reach. Advanced technologies and viewer data permit cable television companies to cater specifically to audience preferences, thereby making advertising on cable TV an effective strategy for sponsors.
Furthermore, cable television is largely a niche medium with specialized channels that appeal to specific demographic groups, making targeted advertising even more potent. Cable channels receive subscriber fees and also rely on advertising revenue, which has been supported by the introduction of on-demand programming that includes commercials.
The evolution of cable and national networks has also seen a change in advertising strategies over the years. Cable networks, being free from the need for local affiliates, can broadcast directly to homes, thereby offering various options for advertisers to purchase time at different levels.