Question

Which of the following is a disadvantage of syndication?

A. The audience for syndicated shows is often older and more rural.
B. Syndicated shows offer no advantages to national advertisers.
C. Syndicated shows are often more expensive than network shows.
D. Syndicated shows reach a limited audience and generate limited ad revenue.
E. Syndicated shows do not benefit local television stations.

Answer 1

The inherent nature of syndication itself. Therefore the correct option is D. Syndicated shows reach a limited audience and generate limited ad revenue.

Step-by-step explanation:

Syndication's downside lies in its limited reach and revenue potential. Unlike network shows with broad national coverage, syndicated programs often target niche or regional audiences, leading to a smaller viewer base.

Consequently, this narrower reach translates to diminished advertising opportunities and reduced revenue generation compared to nationally broadcasted content. Advertisers prefer platforms that guarantee larger and more diverse viewerships, making syndicated shows less appealing for extensive marketing campaigns.

This limitation in audience size and subsequent ad revenue can restrict the profitability and scalability of syndicated content, impacting its overall financial viability.

Therefore the correct option is D. Syndicated shows reach a limited audience and generate limited ad revenue.