Final answer:
Objective methods of obtaining customer feedback are preferred over face-to-face questioning due to their ability to provide a larger sample size, eliminate biases, and be more efficient and cost-effective.
Step-by-step explanation:
Objective methods of obtaining customer feedback are preferred over face-to-face questioning for several reasons. First, objective methods, such as surveys or questionnaires, allow for a larger sample size and therefore provide a more representative view of customer opinions. This is particularly useful in business settings where there may be a large customer base.
Second, objective methods eliminate the potential biases and influences that can arise in face-to-face interactions. Customers may feel pressured to provide socially desirable responses or may be influenced by the interviewer's presence or demeanor. In contrast, with objective methods, respondents can answer freely and anonymously, leading to more honest and accurate responses.
Lastly, objective methods are often more efficient and cost-effective. They can be administered online, via email, or through automated phone systems, allowing for a larger number of responses in a shorter period of time. This saves both time and resources compared to conducting face-to-face interviews.