Final answer:
The correct answer is b) process innovation.
Step-by-step explanation:
The correct answer to the question is process innovation.
Process innovation refers to creating better ways of doing things, such as improving the efficiency or effectiveness of a process. This can involve making changes to an existing process or developing a completely new process.
For example, a company may implement new technology or software to automate certain tasks and streamline its operations. This would be an example of process innovation.