Final answer:
The statement is false; new-product development includes planning for advertising, especially during the commercialization phase to create awareness and inform potential customers.
Step-by-step explanation:
The statement that new-product development does not include planning for advertising is False. New-product development is a comprehensive process that includes a number of stages, one of which is the commercialization phase. This phase involves introducing the product to the market, which includes planning for advertising, distribution, and sales strategies.
Advertising is vital to create awareness and inform potential customers of the new product's benefits and features. Companies often spend a significant amount of time and resources during the development stages to ensure that clear and effective advertising strategies are in place to support the product launch and ongoing promotional efforts.