Final answer:
The statement is true; consistency in product quality is about meeting consumers' expectations on each purchase, as it is crucial for consumer trust and loyalty.
Step-by-step explanation:
The statement is True: Consistency of product quality indeed means giving consumers the quality they expect every time they purchase a product. This concept ties closely to reliability, which refers to the consistency of a measure or the ability to produce the same results under the same circumstances. Consumers seek this consistency as it builds trust and assurance that the product will meet their needs every time, which is crucial for firms that want repeat customers and referrals.
Take, for example, a scenario where a customer has a favorite toothbrush that they purchase regularly. Upon its wear and they attempt to repurchase, they find the design has changed due to the company's continuous product 'improvements'. This inconsistency can frustrate customers and lead to the search for alternatives, which companies want to avoid. Hence, manufacturers aim to ensure consistent product quality to maintain a good reputation that allows them to command higher prices and assure customer loyalty in a competitive market.