Question

Three major ways in which marketers engage in product differentiation are

a) product quality, product design and features, and product support services.
b) product quality, product support services, and packaging.
c) product support services, product design and features, and product positioning.
d) product positioning, product quality, and product management.
e) product positioning, product design and features, and product promotion.

Answer 1

Product differentiation refers to the strategies used by marketers to make their products stand out from competitors. There are three major ways in which marketers engage in product differentiation: product quality, product design and features, and product support services.

Step-by-step explanation:

Product differentiation refers to the strategies used by marketers to make their products stand out from competitors. There are three major ways in which marketers engage in product differentiation:

1. Product quality: This involves offering higher quality products than competitors, which can include superior materials, craftsmanship, or performance.
2. Product design and features: This involves designing unique and appealing product aesthetics and incorporating innovative features that set the product apart.
3. Product support services: This involves providing additional services or support to enhance the customer experience, such as warranties, customer service, or technical assistance.

By focusing on these aspects, marketers aim to create a distinct competitive advantage and attract customers who value these unique qualities.