Final answer:
Brand and product managers operate cross-functionally within an organization, collaborating with various teams and departments.
Step-by-step explanation:
True. Brand and product managers often operate cross-functionally within an organization. They work with various teams and departments, including marketing, sales, finance, and research and development, to ensure the success of a brand or product.
For example, a brand manager may collaborate with the marketing team to develop advertising campaigns, with the sales team to coordinate product launches, and with the finance team to analyze sales data and make pricing decisions.
Operating cross-functionally allows brand and product managers to have a holistic view of the business, align different functions toward common goals, and make informed decisions that contribute to the overall success of the brand or product.