Question

As Justin works on the prototype of a new action-oriented computer game, he is engaging in which phase of the new-product development process?

a) Idea generation
b) Commercialization
c) Test marketing
d) Screening
e) Product development

Answer 1

Justin is in the product development stage, where he focuses on prototyping, testing, and refining the game based on iterative feedback and design improvements.Thus the correct answer is e.

Step-by-step explanation:

As Justin works on the prototype of a new action-oriented computer game, he is engaging in the product development phase of the new-product development process. The product development stage includes creating detailed designs, prototyping, testing, and refining the product. This phase requires multiple iterations as the team goes through cycles of building and improving prototypes based on testing outcomes to understand and enhance the design characteristics.