Question

If Jason Carter, product manager at SeaRay Boats, became aware that Bass Boats, Inc., was in the process of test marketing a new line of shallow-water fishing boats in the southeast region, he might want to engage in ___________ to reduce the validity of the other firm's results.

a) testing interference
b) leadership pricing
c) jamming
d) test marketing
e) stress marketing

Answer 1

To reduce the validity of Bass Boats, Inc.'s test marketing results, Jason Carter might engage in testing interference or jamming, using tactics to disrupt their marketing efforts.

Step-by-step explanation:

If Jason Carter, product manager at SeaRay Boats, became aware that Bass Boats, Inc., was in the process of test marketing a new line of shallow-water fishing boats in the southeast region, he might want to engage in testing interference to reduce the validity of the other firm's results. Testing interference, also known as jamming, involves a variety of tactics that a company might use to disrupt the test marketing of a competitor's product. These tactics can range from increasing marketing efforts to draw away the attention of potential customers to releasing competitive products or promotions aimed at the same target market.