Final answer:
Sales and cost analyses are primarily conducted during the business analysis stage of the new-product development process, assessing the financial viability of a product idea.
Step-by-step explanation:
Sales and cost analyses are most often conducted during the business analysis stage of the new-product development process. During this phase, after the initial idea screening but before the product development, the company assesses the business attractiveness of the proposal. Elements such as sales, costs, and profit projections are key factors in these evaluations to forecast whether the product will meet the company’s financial objectives. The test marketing phase also involves some degree of sales analysis, but the primary focus at that stage is on actual market response rather than forecasted business metrics.
Sales and cost analyses are most often conducted during the business analysis stage of the new-product development process. During this phase, after the initial idea screening but before the product development, the company assesses the business attractiveness of the proposal. Elements such as sales, costs, and profit projections are key factors in these evaluations to forecast whether the product will meet the company’s financial objectives. The test marketing phase also involves some degree of sales analysis, but the primary focus at that stage is on actual market response rather than forecasted business metrics.