Question

Select the true statement concerning test marketing.

a) Test marketing is simply an extension of the screening and developing stages.
b) Test marketing should be conducted after all the marketing mix variables have been finalized.
c) Test marketing is a limited introduction of the product in areas chosen to represent the intended market.
d) If the product is successful in the test market, then it is ensured of success upon total introduction.
e) Large corporations usually launch test-marketing efforts in one small area at a time.

Answer 1

Test marketing is a limited introduction of the product in chosen areas to represent the intended market. The correct answer is option c).

Step-by-step explanation:

The correct statement concerning test marketing is option c) Test marketing is a limited introduction of the product in areas chosen to represent the intended market. Test marketing is a strategy used by companies to gather information about consumer response and feedback before fully launching a product.

It involves introducing the product in a specific area or market segment to gauge its potential success. This allows the company to make necessary adjustments or improvements based on the results of the test market. Large corporations often launch test-marketing efforts in one small area.

It helps gather consumer response and feedback before fully launching the product. At a time to minimize risks and gather localized data. It helps them analyze consumer preferences, identify potential issues, and refine their marketing strategy before a full-scale product launch.