Final answer:
Guerilla marketing refers to unconventional, low-budget marketing tactics aimed at maximum exposure and engagement, often used by interest groups to increase their visibility and membership base.
Step-by-step explanation:
Nonconventional marketing activities that use a limited budget to create a buzz are known as guerilla marketing. This type of marketing strategy is characterized by its unconventional, low-cost methods that aim to get maximum exposure and engagement from the target audience. Guerilla marketing tactics can include street art, viral videos, flash mobs, and other methods designed to surprise and engage consumers in memorable ways, thereby increasing the visibility and membership base for interest groups or businesses.
Nonconventional marketing activities that use a limited budget and can increase buzz are known as **guerilla marketing**. Guerilla marketing techniques are creative and unconventional strategies that aim to promote a brand or product in unexpected and unique ways. These tactics can include viral marketing, street art, flash mobs, or guerrilla advertising.