Final answer:
The term that refers to a guest who makes a reservation but does not arrive to claim it is called a no-show. No-shows can result in lost revenue for hotels, which is why many hotels have policies and penalties in place for them.
Step-by-step explanation:
The term that refers to a guest who makes a reservation but does not arrive to claim it is called a no-show. In the hotel industry, no-shows are a common occurrence that can result in lost revenue for the hotel.
When a guest fails to show up for their reservation, the hotel room they booked remains unoccupied, leading to a missed opportunity to generate revenue. This is why many hotels have policies and penalties in place for no-shows, such as charging a fee or canceling the reservation.
Hotels often try to minimize no-shows by sending reminders to guests prior to their scheduled arrival and implementing systems that require guests to provide credit card information to secure their reservation.