Question

Charles was the last person on his block to purchase a color television set, and that was in the 1980s. He just couldn't see the reason to purchase a new color television if his old one was working just fine. He finally purchased one because his old TV stopped working. In terms of adopter categories, Charles would be classified as a(n) _____.

A. innovator

B. early adopter

C. early majority

D. late majority

E. laggard

Answer 1

Charles would be classified as a laggard because he was the last to adopt the new technology of a color television, only doing so when his old one broke.

Step-by-step explanation:

Charles would be classified as a laggard in terms of adopter categories. According to Everett Rogers' model of the diffusion of innovations, laggards are the last to adopt a new technology. They do not see the need to change if what they currently have is still working well for them. In the case described, Charles only purchased a color television after his old one stopped working, despite color TVs being available and widely adopted by then.