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The process of one person receiving information from the mass media or other sources and passing it on to others is known as the _____.

A. direct flow of communication

B. one-step flow of communication

C. two-step flow of communication

D. multistep flow of communication

E. impersonal/personal flow of communication

1 Answer

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Final answer:

The process of one person receiving information from the mass media or other sources and passing it on to others is known as the two-step flow of communication. The correct option is (C).

Step-by-step explanation:

The process of one person receiving information from the mass media or other sources and passing it on to others is known as the two-step flow of communication.

This concept was discovered in the 1930s and 1940s and describes how information is transmitted through two steps: one person reads the news and shares it with others.

This process diminishes the newspaper's effect as people tend to listen to their friends rather than those they disagree with.

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