Final answer:
In advertising, stimulating opinion leadership involves leveraging social diffusion networks and the credibility of sources to persuade others to use a brand.
Step-by-step explanation:
With respect to advertising, stimulating opinion leadership can involve presenting the results of surveys showing that a high percentage of either knowledgeable individuals or typical users recommend the brand. Stimulating opinion leadership is about activating social diffusion networks and utilizing psychological triggers such as the bandwagon effect to drive behavior change towards a product or brand. The effectiveness of these strategies relies on the perceived credibility and trustworthiness of the sources or normalizing the mass adoption of a product, creating a sense that "everyone" is using it, which in turn persuades others to follow suit.