Question

Which type of communication involves individuals sharing information with other individuals in a verbal form including face-to-face, phone, and the Internet?

A. mass advertising

B. word-of-mouth

C. impersonal

D. two-step

E. multistep
WOM involves individuals sharing information with other individuals in a verbal form including face-to-face, phone, and the Internet.

Answer 1

Word-of-mouth (WOM) communication is the sharing of information between individuals verbally, through methods like face-to-face conversations, phone calls, or Internet communication, distinct from mass media.

Step-by-step explanation:

The type of communication that involves individuals sharing information with other individuals in a verbal form, including face-to-face, phone, and the Internet, is known as word-of-mouth (WOM). This type of communication can range from casual conversations between friends to structured discussions in a professional setting. Unlike mass media, which is designed to reach large audiences through technology like television, radio, and the Internet, word-of-mouth relies on personal interactions and direct communication between people.