Final answer:
Continuous innovation requires relatively minor changes in behavior or changes in behaviors that are unimportant to the consumer.
Step-by-step explanation:
The adoption of continuous innovation requires relatively minor changes in behavior or changes in behaviors that are unimportant to the consumer. Continuous innovation refers to small improvements or modifications to existing products or processes. These innovations are usually easily accepted by consumers because they do not require significant changes in behavior or usage patterns.
For example, when a smartphone manufacturer releases a new model with a slightly faster processor or a better camera, it is considered a continuous innovation. The consumer can continue using the new model in a similar way as the previous one, with minor adjustments or learning required.