Final answer:
During a product's maturity stage, strategies such as modifying the product, adjusting marketing efforts, expanding or reducing production, or changing pricing structures can be effective. This could include focusing on niche markets or employing unique marketing tactics for a product like a web browser in a market with high entry barriers.
Step-by-step explanation:
An appropriate strategy during the maturity stage of the product lifecycle is to modify the market, product offering, or marketing mix. A company might expand or reduce production, set the price they choose, open new factories or sales facilities or close them, hire workers or to lay them off, and start selling new products or stop selling existing ones. For example, in the case of a web browser facing high barriers to entry, a company could differentiate its product through unique features, offer it at a competitive price, or form strategic partnerships. Moreover, the company could focus on niche markets or leverage social media and influencer marketing to create product awareness.