Final answer:
The manner in which innovations spread throughout a market is referred to as the diffusion process. This process is described in Everett Rogers's model, where innovations spread to achieve market saturation. It represents the spread of new ideas, practices, and technologies within a society.
Step-by-step explanation:
The manner in which innovations spread throughout a market is referred to as the diffusion process. Sociologist Everett Rogers introduced a model to describe how innovations are adopted in his seminal work, Diffusion of Innovations. According to this model, as consumers gradually adopt a new innovation, the innovation grows toward a market share of 100 percent, indicating complete saturation within society. The diffusion process involves the spreading of new ideas, products, or social practices to individuals and groups, which can result in the adoption of new behaviors or the utilization of new technologies.
Innovation in this context refers to the creation or significant improvement of a product, system, or process. Throughout history, technological advancements and cultural innovations have undergone the diffusion process, impacting societies by introducing new ways of living or enhancing existing practices. The idea of diffusion is central to understanding how material cultural change occurs, whether it be through the global spread of cuisine, media, technology, or social movements encouraged by digital communication platforms.