Final answer:
The correct term to describe a gathering of owners and others for brand interaction is 'brand community'. This ties into collective behavior, where individuals voluntarily come together, forming a conventional crowd.
Step-by-step explanation:
A brand community is a gathering of owners and others for the purposes of interacting with one another in the context of learning about and using the brand. Among the options provided, the correct term to fill in the blank is 'brand community'. This concept ties into the study of collective behavior, which is a noninstitutionalized activity in which several people voluntarily engage. A brand community is an example of a conventional crowd, where people come together for a regularly scheduled event to share a sense of identity and community connected with a specific brand.
It is a group of people who come together to share a sense of identity and engage in activities related to the brand. An example of a brand community is a group of Apple product enthusiasts who gather online to discuss and share their experiences with Apple products.