Final answer:
Normative influence is sometimes referred to as value-expressive influence. It occurs when people conform to fit in and be accepted by the group. It is driven by the desire to maintain social harmony and avoid social rejection.
Step-by-step explanation:
Normative influence is sometimes referred to as value-expressive influence. Normative influence occurs when people conform to the group norm to fit in, feel good, and be accepted by the group. It is driven by the desire to maintain social harmony and avoid social rejection. In contrast, informational influence occurs when people conform because they believe the group has the correct information in an ambiguous situation.