Question

Which of the following is NOT a guiding principle for marketing to online communities and social networks?

A. become part of the community

B. post marketing content so it does not stand out and appears as just another participant in the community, such as a flog

C. take advantage of the unique capabilities of each venue

D. transparency

E. a and d

Answer 1

B. post marketing content so it does not stand out and appears as just another participant in the community, such as a flog

The incorrect guiding principle for marketing to online communities is posting marketing content that blends in deceptively with regular community content, known as a flog. Genuine involvement, leveraging unique venue capabilities, and transparency are the correct principles to adhere to.

Step-by-step explanation:

The guiding principle for marketing to online communities and social networks that is NOT recommended is B. Posting marketing content so it does not stand out and appears as just another participant in the community, such as a flog, is not advisable. This practice can be deceptive and is not consistent with the principle of transparency. Instead, marketers should focus on:

1. Becoming part of the community genuinely and adding value.
2. Making use of each venue's unique capabilities appropriately.
3. Upholding transparency in all marketing efforts to maintain trust and credibility.

Marketers should also be aware of the importance of building relations with the community by understanding its history and networking effectively without overpromising.

The incorrect guiding principle for marketing to online communities is posting marketing content that blends in deceptively with regular community content, known as a flog. Genuine involvement, leveraging unique venue capabilities, and transparency are the correct principles to adhere to.