Final answer:
When communicating with an external audience, it is important to pay attention to both the content and tone of your message. Non-verbal cues are absent in online communication, making it necessary to choose appropriate words and avoid ambiguity. Additionally, considering the audience and potential recipients helps in establishing a positive impression.
Step-by-step explanation:
The Importance of Communication with an External Audience
When communicating with an external audience, it is crucial to pay close attention to both the content and tone of your message. This is because:
Non-verbal cues: In face-to-face communication, you can convey emotions and attitudes through your tone of voice and facial expressions. However, online communication lacks these non-verbal cues, making it challenging to accurately convey such subtleties without the use of emoticons, which may not always be appropriate.
Audience awareness: Consideration of your audience is essential when composing emails. You need to consider their knowledge level and determine how much information they need in the email. Tailoring your message to your audience ensures effective communication.
Impression management: It is important to consider the potential audience beyond the intended recipient. Emails can easily be forwarded, copied, or shared, reaching unintended recipients. Therefore, maintaining a professional and respectful tone helps create a positive impression.
By carefully considering both the content and tone of your communication, you can establish effective and engaging interactions with your external audience.