Final answer:
The term 'little m' marketing does not accurately describe the strategies a firm uses to reach its stakeholders; the correct answer is 'b. False'. Marketing encompasses various activities aimed at promoting products and engaging customers but can also influence societal beliefs and perceptions.
Step-by-step explanation:
The term 'little m' marketing is not traditionally used to describe marketing strategies a firm uses to reach its stakeholders. In the context of your question stating that 'little m' marketing refers to strategies the firm uses to reach its stakeholders, the correct answer would be 'b. False'. Traditional marketing, or 'big M' Marketing, generally encompasses not just advertisement, but also a comprehensive set of activities including market research, product development, distribution, pricing strategies, customer service, and public relations.
It is important to understand what marketing means in a broader sense. Effective marketing strategies promote products or services, establish brand identity, and engage with customers. However, the influence of marketing extends beyond traditional objectives, as advertisements can also shape public perception and influence beliefs. In some cases, narratives in marketing or media can lead to negative outcomes by spreading false narratives, fostering suspicion towards political institutions, and creating rifts within society.