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If a customer walks directly to an item, this may indicate that he:

A. Knows what he wants and would probably appreciate quick, efficient service
B. Just wants to look at the item and has no interest in buying
C. Is in a hurry and doesn't want any attention from you
D. Is looking for the least expensive brand

1 Answer

3 votes

Final answer:

If a customer directly approaches an item, they likely know what they want, hinting they are well-informed about the product and desire swift service. Contrarily, purchases like used laptops often involve high imperfect information due to uncertainties in product quality and history.

Step-by-step explanation:

If a customer walks directly to an item, it might indicate that he knows what he wants and would probably appreciate quick, efficient service. This observation can be tied to consumer behavior and the concept of imperfect information. When a customer is confident and heads straight for a product, it can be inferred that they have a certain level of information about the item that satisfies their decision-making needs. This behavior contrasts with scenarios where imperfect information is higher, as with purchasing a used laptop from a garage sale where product history and condition may be uncertain, or ordering flowers over the internet where one cannot assess the quality firsthand.

Drawing upon our original examples, purchasing apples at a roadside stand might involve relatively low degrees of imperfect information since the buyer can visually inspect the fruit. Likewise, buying dinner at a neighborhood restaurant may also exhibit low imperfect information if the restaurant's reputation is well-known. However, the degree of imperfect information can be relatively high when buying a used laptop or ordering flowers online because of the inability to examine the products thoroughly before the purchase.

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