Final answer:
The product-market grid can help Starbucks assess suitability in specific country markets for tea and make informed decisions about market entry and expansion strategies.
Step-by-step explanation:
The product-market grid can help Starbucks succeed in the global marketing of tea by assessing suitability in specific country markets. The grid allows Starbucks to evaluate the potential demand and competition for tea in different countries, helping them make informed decisions about market entry and expansion strategies.
For example, if the grid shows that there is a high demand for tea in a particular country and limited competition, Starbucks can focus on that market and tailor their marketing efforts to attract tea consumers. On the other hand, if the grid indicates intense competition and low demand, Starbucks may choose to prioritize other countries or adjust their product offerings in order to stand out.
By using the product-market grid as a strategic tool, Starbucks can effectively target their resources and efforts towards countries where there is a higher likelihood of success in promoting and selling their tea products.