Question

Starbucks targets members of the global coffee culture. Which type of target market strategy are they​ using?

A. A niche target marketing strategy
B. A standardized target marketing strategy
C. Undifferentiated targeting strategy
D. A differentiated target marketing strategy
E. A​ multi-segment target marketing strategy

Answer 1

Starbucks employs a differentiated target marketing strategy to cater to various segments within the global coffee culture with specific products and experiences.

Step-by-step explanation:

Starbucks utilizes an approach that appeals to a broad segment of the market that shares a particular interest in the global coffee culture. The most fitting description of their target market strategy is a differentiated target marketing strategy (D). By using this strategy, Starbucks targets multiple market segments with specific offerings for each segment, rather than focusing on a single niche or applying a one-size-fits-all approach. For instance, they offer a variety of coffee blends, seasonal beverages, and local pastries catering to different preferences, while still maintaining a consistent brand experience.

This means that Starbucks is dividing the market into different segments and developing separate marketing strategies to target each segment. By focusing on the coffee culture, Starbucks is able to appeal to a specific group of consumers who have a strong interest in coffee and are likely to be regular coffee drinkers.