184k views
2 votes
Creating the brand name​ "Häagen-Dazs" to imply Scandinavian origin is an example of which of the following consumer culture positioning​ strategies?

A. Local consumer culture positioning
B. Foreign consumer culture positioning
C. Differentiated positioning
D. Global consumer culture positioning
E. Niche positioning

User Dng
by
7.5k points

1 Answer

6 votes

Final answer:

Häagen-Dazs's branding strategy implies Scandinavian origin, exemplifying Foreign consumer culture positioning, which associates products with foreign cultures for perceived value.

Step-by-step explanation:

The creation of the brand name “Häagen-Dazs” to imply Scandinavian origin is an example of Foreign consumer culture positioning. This strategy involves marketing a product in a way that associates it with a foreign culture, which in this case is Scandinavian, even though the company itself may not be from that region. It is used to give a product a certain caché or perceived value based on geographical or cultural association, often appealing to consumers' perceptions and stereotypes about that culture's qualities or reputation.

User Bagerard
by
8.7k points