Final answer:
A company that defines its markets narrowly and strives for global depth instead of breadth uses a concentrated (option E) global targeting strategy, focusing on serving specific market segments in-depth with differentiated products or services.
Step-by-step explanation:
A company that defines its markets narrowly and strives for global depth rather than breadth is utilizing a concentrated global targeting strategy. This approach focuses on serving a very specific segment of the market in-depth, often with specialized products or services that cater to unique preferences or needs. This strategy contrasts with approaches that seek to serve a broader market with a wide range of products, which might be characteristic of an undifferentiated or multisegment strategy.
Product differentiation plays a critical role in a concentrated strategy as it allows companies to distinguish themselves in a niche market. With product differentiation and monopolistic competition, companies can offer a variety of styles, flavors, locations, and characteristics to appeal to the specific tastes of their targeted consumers.
Narrowly defining a market, as in the case of Microsoft in the early 2000s, can result in a higher perceived market concentration. A company that follows a concentrated strategy may have a significant share within a narrowly defined market segment while having a smaller presence in a broader market context.