Final answer:
Determining segment size and growth potential is crucial after market segmentation, particularly for entering emerging markets. This involves assessing market size, growth prospects, and resource allocation strategies to ensure sustainable market engagement and profitability.
Step-by-step explanation:
After segmenting the market, determining segment size and growth potential is especially important when sizing up emerging country markets as potential targets. It is essential for businesses to analyze the market's capacity and its ability to grow, enabling companies to forecast future profits and determine the sustainability of engaging that market segment.
This assessment will also provide insights on where to allocate resources efficiently, what marketing strategies to implement, and what product adaptations might be necessary for success in a new or emerging market environment.