Final answer:
Budweiser is using the Local consumer culture positioning strategy in its ads featuring Clydesdale horses to tap into the cultural values specific to small-town America. Similar marketing strategies are seen in other brands, like Corona Beer, where imagery is used to suggest a lifestyle or identity associated with the brand's products.
Step-by-step explanation:
When Budweiser showcases the iconic Clydesdale horses in small-town America in its domestic ads, it is using the Local consumer culture positioning (LCCP) strategy. This strategy emphasizes local cultural identities and practices, highlighting the values and ways of life unique to a specific country or region. It taps into the local consumer culture, providing an appeal that is more culturally intimate and relatable to the target audience within that specific market.
Many marketing campaigns utilize similar strategies to evoke emotional responses and make their brands more appealing. For example, Corona Beer in its advertisements, does not focus on the taste of the beer, but instead, attempts to have consumers associate its brand with the idyllic imagery of a secluded tropical beach. By doing so, Corona aims to link its brand to images of wealthy, leisurely lifestyles, suggesting that consuming its product can help customers project that lifestyle.