Final answer:
The most appropriate global targeting strategy for Toyota Industries, which markets the well-recognized brands Toyota, Subaru, and Lexus, is Differentiated. This strategy allows them to cater to various consumer needs in the competitive global auto market.
Step-by-step explanation:
For Toyota Industries, which markets three well-recognized brands: Toyota, Subaru, and Lexus, the most appropriate global targeting strategy would be A. Differentiated. This strategy involves targeting several market segments with a different offering for each. Toyota's diverse brand portfolio - with Toyota targeting the mass market, Lexus targeting the luxury segment, and Subaru focusing on durability and all-wheel drive features - showcases the company's use of differentiated marketing to cater to different consumer preferences and needs.
Globalization has expanded market boundaries and intensified competition among automakers, emphasizing the importance of effective global targeting strategies. Large automobile factories leverage economies of scale and international trade to offer a variety of products that meet the diverse needs of the global market, responding to competitive pressure with innovation and enhanced quality.
The global auto market is characterized by high competition, with many manufacturers like General Motors, Ford, Chrysler, and others from East Asia and Europe improving their cars in response to competitive pressure. This demonstrates the competitive dynamics that Toyota, Subaru, and Lexus navigate within their marketing strategies.