Final answer:
Jeep's “have fun out there” slogan uses a 'Use or user' positioning strategy to align its brand with a lifestyle of adventure and enjoyment.
Step-by-step explanation:
The positioning strategy being used in the given statement is Use or user. The Jeep advertisement is inviting consumers to have fun while using their product, indicating that their vehicles are designed for adventurous and outdoor activities. This positioning strategy focuses on the benefits and experiences that the consumer can have with the product.
When Jeep tells the consumer to “have fun out there,” the positioning strategy being used is E. Use or user. This strategy emphasizes how the product can fit into the consumer's lifestyle, signaling that owning a Jeep is associated with adventure and enjoyment. The message encourages potential users to envision themselves in fun outdoor scenarios, which is a key attribute the Jeep brand wishes to communicate. By focusing on the experiences that the product facilitates, Jeep positions itself as a brand that enables a lifestyle of fun and adventure.