Final answer:
An ethnocentric orientation is generally seen as harmful in global business, as it can lead to misunderstandings and conflicts, thus negatively impacting the ability of managers to operate abroad. That makes the statement false.
Step-by-step explanation:
An ethnocentric orientation is often seen as detrimental in a global business environment. It can lead to misunderstandings, stereotyping, and conflicts because it involves a belief that one's own culture is superior to others. This sense of superiority can hinder effective management and decision-making when conducting business internationally. Ethnocentrism can result in poor policy-making and practices that inadvertently promote inequality or fail to respect local cultures and practices. Therefore, the statement that an ethnocentric orientation positively impacts the ability of managers to manage business projects and new business practices abroad is false.
Curbing ethnocentrism is essential for international business success, as multicultural teams and appreciation for diverse cultural perspectives often lead to better outcomes. Managers who are open to learning and respecting local customs and business practices are more likely to succeed in the global marketplace.