Final answer:
A project objective provides a clear direction for what a project aims to achieve, addressing the problem to solve, its implications, those affected, and potential solutions.
Step-by-step explanation:
A project objective answers key questions concerning a project's goals, setting a clear direction for what the project is aiming to achieve. It addresses questions such as:
- What problem is the project aligning to solve?
- Why is this a critical issue that necessitates a solution?
- Who is impacted by the problem, and what are the negative consequences?
- What are some achievable solutions, and what are the potential outcomes if nothing is done?
An example of an effective project objective might be: 'To reduce the environmental impact by cutting down our company's paper usage by 50% within 12 months, resulting in cost savings and improved sustainability practices.' This objective is specific, measurable, attainable, relevant, and time-bound (SMART), clearly outlining the problem, its implications, and realistic solutions.